So why does the opposite seem to be true for some people?
Because there are still plenty of products and businesses being marketed - and marketed successfully, too - based simply on the name of the person behind them.
Oh, and those products and businesses are MAKING MONEY, too.
You can’t scroll social media without seeing them.
The coder who pulls in six figures in passive income selling courses, the copywriter whose social media presence brings in high-value leads like a magnet, the SEO expert who can charge thousands an hour for a consultation and the entrepreneur whose angel investment into a company goes public and sets them up for life.
These individuals rake in money and get opportunities thrown at them, based on something that allows them to cut through the noise and reach a customer base who will often buy anything they sell.
What is it? The rarest form of currency in the modern world: TRUST.